We take a different approach to marketing analytics. We focus on aggregating the most granular data we can acquire and track only the metrics that lead to actual profit generation for you. We know that marketing budgets live and die by profit generation. Effective marketing optimization requires more than a good algorithm. Many other marketing analytics and reporting tools claim their algorithms auto-optimize your advertising and audience targeting. If it were possible for an algorithm to auto-optimize profitability across the entire marketing funnel then you wouldn’t need a marketer.
You incur no switching costs. Do you already have a DMP or DSP you love? Keep it. Want to keep using Google Analytics? No problem. We’ll integrate all of your existing data sources into our tools.
Next time you have a big analytics project, skip the dreary labor of stitching data files together. Save significant time and money by using the Metis toolset to automate the entire process. Save your human capital for analyzing and getting actionable answers from the data.
Todays marketing environment demands you constantly have the most up-to-date marketing numbers at your fingertips. We gather data from your ad server network in real time, so your reports are always current and accurate.
Our processing stack crunches marketing data faster than any other system. Compare it to Hadoop or other solutions of the same size and our technology outruns it by orders of magnitude.That kind of performance gives you options and abilities you just won’t find with any other vendor.
Our founders and executives bring decades of experience from the trenches of marketing, data analytics, and finance.
CEO
David’s 20-year success record spans the United States and Europe. He’s held senior level positions in established corporations, e-commerce start-ups, and even a leading online behavioral marketing firm. This experience and expertise helped him to produce results consistently exceeding 300% growth per year over multiple years in different industries. David saw an opportunity to solve the unique marketing problems he confronted in his marketing career and shifted his focus to starting Cold Creek Technologies.
CTO
Philippe built his career providing technical consulting services for contemporary internet and social media businesses in a variety of industry sectors. He brings to Cold Creek more than 20 years of software engineering and R&D, with over a decade of that dedicated to Internet-oriented R&D and big-data software architecture. His depth of knowledge and deep bench of skilled developers at Cold Creek help the Metis Marketing Analytics Platform outrun every competitor.
CFO
Over twenty years of professional experience in M&A and private equity, product development and management experience in both large corporations and startups/high growth businesses. Also, Adam has consulted extensively on corporate development, M&A and structured finance projects across a range of industry sectors. He brings a pragmatic and dauntless business sense to Cold Creek’s finances, helping us springboard from startup to marketing analytics powerhouse.
VP OF MARKETING
Tatiana has over a decade of marketing experience working with both start-ups and Fortune 500 companies to launch brand campaigns, optimize online marketing budgets, analyze cross-channel marketing efforts, and develop marketing partnership opportunities. Her background in both finance and online marketing makes her acutely aware of the importance of collecting the cleanest data possible in order to achieve the most accurate analysis and insights.
