Can a simple testing engine supply so many benefits? You might be surprised once you realize the time and headache saved with our Testing and Traffic Routing tool.
Internet users don’t like to waste time with poor copy or clunky design. Split testing helps you get direct feedback about consumer choices. And because consumers make those choices in seconds, you need to set up split testing just as quickly. Don’t let delays and guess work become the norm. Take control of your A/B tests and get instant, actionable results.
The best marketers understand how critical split testing is. Modern marketing runs at internet speed. A test that takes too long to set up and collect data is useless. Not to mention the I.T. and engineering department rules that require multiple levels of approval before you can even get started. These factors slow you down and work against your marketing efforts.
We help you setup landing page A/B tests in less than a minute. You can also setup multiple tests using standard Boolean logic. Assign different weights depending on your testing goals. Create routing tests using any data field we can capture: customer revenue, demographic data, creative ID, geography, the number of items purchased, etc. When you need to find out what works and what doesn’t, the last thing you need is time-consuming software or red tape. Use the Testing and Traffic Routing tool to test creative and copy on your schedule.
Our Testing and Traffic Routing tool helps you quickly and independently setup A/B tests, gather useful data, and make decisions on the fly. No convoluted interface or lengthy process getting in your way.
Data captured by tests you run with the Testing and Traffic Routing tool will automatically integrate with the rest of your backend data. Your testing data shows up as an additional dataset in the Metis Marketing Suite. You can manipulate it and tie it directly to customer value to assess against whatever your success criteria may be.
Testing and Traffic Routing is your very own routing engine tool. Why wait around for engineering to give you resources? Why sit and wonder how different audiences react to a new landing page? Get your answers now.
Run any test you want on your website’s traffic. Examples: Route traffic to internal or external pages. Change query string parameters in real time. Change destinations by inserting or deleting portions of URLs. Read and write cookie data.
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